One-to-one marketing is now possible through Cognitive Insights, BMN’s advanced user profiling solution which enables you to create truly relevant and engaging user experiences. Based on capabilities developed for U.S. intelligence agencies, CI uses text and other inputs to discover a user’s deep psychological profile. Powered by an intention-aware adaptive reasoning engine, CI helps you:
- Deliver deeper levels of meaning extraction, resulting in better insights about users
- Create highly targeted and relevant user experiences
- Relate observed user preferences to multiple areas, enabling prediction of a diverse range of cross-sell and up-sell opportunities (for example using observed movie preferences to recommend restaurants)
- Overcome the “cold start” problem by “instantly” recognizing user preferences, rather than having to learn them over time
Visit our developer’s page to access technical documentation and learn more.
Visit our companies’ page for more information on how we can partner with you directly to provide customized software solutions.